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Proclivity Toward Representivity

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With all the talk about how market research is changing radically, it’s somewhat comforting when age-old debates come up again and again. Like the topic of representivity. Every so often I see a blog or infographic claiming that a particular panel is representative of the Census. This claim is puzzling, as it really doesn’t matter […]

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An Appetite for Bite-Sized Chunks

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With mobile-cellular penetration approaching 90 percent of the world’s population, market researchers must adapt to reach the mobile respondent – quickly. This is both an opportunity and a threat. The door is open for the industry to leverage a broad based, quick and affordable data collection platform with many additional advantages of computer-based data collection, […]

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5 Reasons You May Need To Update Your Tracker

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Was updating your tracking study on your list of New Year’s Resolutions, but you just haven’t been able to muster the courage to do it?  We know that the mere thought of tackling this project can strike fear in the heart of even the bravest researcher.  It may have taken you years to get your […]

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Digital, global, local, mobile

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This is an excerpt from an article that appeared on research-live.com on December 28, 2012. There’s no doubt that it is tough out there, but our experience is one of evolution in how clients buy and conduct research so that even in these straitened economic times clients are not necessarily spending less, but they are […]

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