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Talent Management: Integrating Talent Principles into an Organization’s Strategic Plan

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Within the online data collection industry the constant drumbeat is around automation and do it yourself technologies, and rightly so, as the execution of market research undergoes radical change. In the era of the smartphone, surveys will get shorter and behavioral data will fill the gap. There is no question that technology will play an […]

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How I feel is how I choose: A Gedankenexperiment

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As market researchers we like to classify people and in particular we like to classify how people make decisions, but we have a dreadful habit of thinking that there are different types of people who think and make decision in these different ways. We define segments like loyalist and switchers, impulse vs. considered shoppers. The […]

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Facebook Face-off: Cosmetics

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Multicultural consumers are of increasing importance in market research as they represent the fastest growing segment of buyers.  Most of today’s market researchers understand the importance of multicultural research, but many of us struggle with the question of how and when to apply it. Evidence of that is research from The Center for Multicultural Science […]

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Universal Focus on Clients

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With 2014 industry events behind us, we reflect on how each conference and event reshapes and energizes the marketing research industry. Our competitors are tough; the industry is shifting, and our client demands change day to day. Lightspeed GMI established a new identity  — to make research easy and in doing so, we will streamline […]

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Changing Surveys – Survey 3.0

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The world is changing, and the way consumers view, access and consume media is evolving faster than any of us could have imagined.  There are now devices that people can access on the move, wear and even link into their everyday activities. But as this evolving digital consumer develops, how are researchers keeping pace – […]

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Leveraging Lightspeed GMI Honesty Detector for Research Quality

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Depending on who you ask, the idea of a ‘lie detector’ might spark visions of Orwellian instruments of torture or Tom Cruise sweating it out in Minority Report (or Tom Cruise sweating it out under E-Meter for that matter!). At Lightspeed GMI, we think about lie detectors as less sinister and more scientific. As part […]

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Presenting to the Future

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“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very […]

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Context Mindshare Comparison: Spotify Fans vs. Taylor Swift Fans

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The internet is ablaze with the Spotify and T-Swizzle drama. It’s being discussed at the water cooler and in client meetings. So what is my opinion?  Not sure, so I decided to do a little reading and form one. Firstly my disclosures are that I, like many 30 somethings have a 17 year old self […]

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Research & Results 2014 – Fighting Against Boring Surveys

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In previous years, I attended Research and Results in Munich as a guest. This year, I was happy to present The Art of Bonsai Survey Design, one of many award winning papers from Jon Puleston, for Lightspeed GMI. The free entrance makes it possible for every market researcher to gain information and industry insights at […]

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Whirlpool’s Recipe for Tapping into Emotional Insights

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Of the many great sessions at this fall’s TMRE, one that stands out (aside from Lightspeed GMI’s!) was led by Cynthia Soledad from Whirlpool. A talented speaker, Cynthia described the upsides and the challenges of leveraging the iconic status and high affinity for the KitchenAid stand mixer to build a brand framework supporting their entire […]

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