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NEW STUDY ON eWALLET ADOPTION IN THE US

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Six Months After Apple Pay Launch, How Should Banks, Retailers, and Agencies Evaluate Apple Pay, Google Wallet and Samsung   A new Lightspeed FSG study shows an uptick in frequency of Apple Pay use for in-store purchases — but security concerns and a general lack of interest has slowed adoption of Apple Pay and other […]

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Sounds of Summer: Leveraging Relevant Music to Create a Brand Sound

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Increasingly, global brands understand that music is a critical part of the customer experience. As PlayNetwork pointed out in “Brands, Consumers, and The Sound Between,” successful leveraging of music is its own form of currency that buys more credibility with consumers. In order for brands to cash in, they need to integrate music in ways […]

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People with Disabilities Get ‘Uber’ Good News

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Last week, Uber announced that it expanded its service to better accommodate people with disabilities with the introduction of uberASSIST. As part of the service, “driver-partners are specifically trained by Open Doors Organization to assist riders into vehicles and can accommodate folding wheelchairs, walkers, and scooters.” The timing coincides nicely with this week’s 25th anniversary of […]

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An Open Discussion on the Impact of Respondent Sourcing

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Research clients should learn how the source of their respondents affects research data. At Lightspeed GMI, we have been observing some very significant differences depending on the source of the data. The way a respondent enters a study will impact the overall data quality obtained from that respondent. It is not a story of good […]

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DEBUNKING MARKETING RESEARCH MYTHS: MOBILE AND OPEN-ENDS DON’T MIX

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No, actually they do. There is a feeling that mobile surveys make open-ended questions more difficult. Mobile is used mostly as a communications device — writing or texting is one of the main activities that we use it for. We see this behaviour every day in the streets where everyone is writing to someone on […]

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Technology: It’s Personal!

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People with disabilities have an annual disposable income of more than $220 billion USD – yet the vast majority of market research is not designed to include them. All too often the exclusion of people with disabilities causes companies to seek retrofitted solutions to address access barriers. The tech industry finally is waking up to […]

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Goodbye CATI, Hello Mobile First

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Rarely do U.S. government rulings impact the market research industry, but one recent change defines the future of our industry. Since 2014, several industry associations appealed to the Federal Communications Commission (FCC) to allow marketing researchers the freedom to use auto-dialers to call mobile phones; however, the FCC recently implemented new regulations to expand the […]

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Big Data and Market Research: Separate Disciplines or Blended Opportunity?

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Marketers and brand custodians today are bombarded with buzz words by the bucket load – big data, programmatic, search, analytics, social media, mobile behavior, etc. Add to this the insights generated from the marketing research industry and it can seem like mayhem is upon them with convoluted data sources all trying to decode the complex […]

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Permission to Walk Away from Survey Trends

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In our complex world, the accelerated pace of innovation and technology has created a struggle in the marketing research industry. Consumers are our greatest assets, but they are overloaded: countless digital marketing campaigns, social media platforms and infinite numbers of apps are fighting for their attention. Our attempts to quantify their behavior and attitudes are […]

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What makes a researcher go from good to great?

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There is always debate on what makes a great researcher. Many focus on more traditional research skills such as questionnaire design, data analysis, and presentation skills. However, I think what truly turns a good researcher into a great researcher are critical thinking skills. Dictionary.com provides two definitions for critical thinking: Disciplined thinking that is clear, […]

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