GIRLS NIGHT IN? FEMALES PREFER TO BINGE-WATCH TV SHOWS
February 29, 2016
New Study Reveals Americans Watch Anywhere, Anytime: Home TV and Mobile
Majority of Americans Watching Eight TV Shows
Warren, NJ (February 29, 2016) –The evolution of television continues. The transition from exclusive network broadcasting to the surge of original cable programming gives Americans more viewing options than ever. A recent mobile pulse poll by Lightspeed GMI revealed 82% of females binge watch series. The survey found most females watch between four and eight television series concurrently. Males also binge watch, but tend to watch less programmed series.
When asked about viewing methods, respondents displayed a mixture of preferences: smartphone, home television or both. The survey also revealed the majority of consumers prefer Netflix (37%) and Amazon Prime Instant Video (19%) compared to other subscription series.
Note to editors: Survey conducted February 2016 on Lightspeed GMI Mobile Panel; 931 respondents age 18+.
About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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