GLOBAL DATA COLLECTION TRENDS: MARKET RESEARCH LEADERS TO DISCUSS INDUSTRY CHALLENGES AND OPPORTUNITIES
October 15, 2015
Lightspeed GMI to Attend 40th Annual CASRO Conference
Warren, NJ (October 15, 2015) — Lightspeed GMI, a globally integrated research organization, announced it will attend the 2015 Council of American Survey Research Organization (CASRO) Conference from October 21-23. Hosted in Miami, FL, this year’s conference will highlight ways to ‘Grow Your Business’ within the marketing research industry.
David Shanker, Lightspeed GMI’s Chief Executive Officer, Americas, will participate in CASRO’s executive round table discussion, Global Data Collection Trends, on Thursday, October 22nd at 11:00am.
“Consumer data is now a strategic weapon. Real time insights and predictive analytics build better business performance strategies, but the marketing research industry is at a crossroads,” commented Shanker. “This round table is a golden opportunity to hear and learn from my industry peers on industry challenges and trends as we navigate the future.”
Attendees who wish to arrange a meeting with management are encouraged to contact Laura Sigman. For continuous updates throughout the show, follow Lightspeed GMI on Twitter (@LightspeedGMI) and the company’s blog for continuous updates.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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