Relationship Reinforces Lightspeed’s Commitment to Quality

WARREN, NJ (October 09, 2014) – Lightspeed, a specialized business of Kantar, the insight, information and consultancy division of WPP, and TrueSample announced an extension to their services partnership, which first began in 2011.

Working concurrently with Lightspeed in the U.S., TrueSample, the leading multi-dimensional data quality solution platform within consumer insights, eliminates the need for manual data cleaning and validation. Utilizing TrueSample’s data quality solutions, Lightspeed delivers a measurable increase of research result confidence to its comprehensive and varied client portfolio.

“The transparency, control, and consistency provided by TrueSample adds value to the research process and is an integral part our Data Quality Suite of offerings,” stated Efrain Ribeiro, Chief Research Officer of Lightspeed. “This partnership enhances the universal focus on quality that has always been a cornerstone at Lightspeed.”

“New market entrants and new respondent sourcing techniques have driven an increased demand for data quality,” stated Mark Menig, Chief Executive Officer of TrueSample. “Our relationship with Lightspeed is a testimony of their commitment to improve research quality for their clients.”

Lightspeed is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed’s proprietary panels deliver unparalleled quality, capacity and targeting. Its comprehensive portfolio, including Lightspeed GMI, Lightspeed All Global and Lightspeed Financial Services Group, offers the tools and services needed to generate dependable research results.

Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, the insight, information and consultancy division of WPP, the world leader in marketing communication services. For more information, visit

With offices in Seattle, San Francisco, and Boston, TrueSample is an independent technology company offering API based solutions focused on respondent/response validation and authentication for consumer insights and beyond. With a suite of solutions spanning products like identity verification and address correction, cutting edge multi-device fingerprinting, IP address reputational scoring, and advanced in-survey behavioral analytics, TrueSample helps companies objectively identify and eliminate fraud and risk from their data; all in real time in order to maximize scale, efficiency, and ROI. For more information, visit

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