Key Marketing Research Leadership to Attend Sydney and Melbourne Events

SYDNEY (April 22, 2016) — Lightspeed GMI, an award-winning global data collection organization, will attend the 2016 ADMA Data Days in Sydney and Melbourne. Bringing a solid line-up of global and local speakers, the 2016 Data Days will focus on how to streamline automation, deliver best-performing results and also explore ways of using technology in innovative ways.ADMA Data Day

“ADMA brings together some of the best minds and leading technologies in data-driven marketing and Data Day is no different. From mobile research to big data analytics, ADMA Data Day looks set to address key challenges and opportunities for success in this area,” stated Rebecca Southern, Lightspeed GMI’s APAC Marketing Manager.

ADMA Data Day in Sydney will be held April 27th; followed by the Melbourne event on April 29th. Serving as an event sponsor in both cities, Lightspeed GMI will host the feedback survey and also serve cupcakes during the forums.

For continuous updates throughout the show, follow Lightspeed GMI on Twitter (@LightspeedGMI) and the company’s blog for continuous updates. Attendees who wish to arrange a meeting with management are encouraged to contact

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit

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