LIGHTSPEED GMI BUILDS MOMENTUM WITH STRATEGIC COMSCORE DEAL
April 27, 2016
Supporting Panel Recruitment and Household Internet Measurement Initiative in the United States
comScore’s Total Home Panel to Measure Household Internet Traffic across Devices
Warren, NJ (April 27, 2016) –Lightspeed GMI, an award-winning digital data collection organization, has signed a multi-year contract with comScore to assist in building and maintaining its Total Home Panel. Concentrating on U.S. households, the panel will enable comScore to measure and better understand the totality of household internet traffic across all device types including PCs, mobile, tablet, game consoles, connected television and the Internet of Things.
“This announcement signifies a milestone for Lightspeed GMI in our effort to strengthen core offerings. We have been rapidly expanding our ability to collect behavioral data, from our global proprietary consumer panels to custom panels,” stated Chris Urinyi, Lightspeed GMI’s Chief Operating Officer, The Americas. “comScore has a solid reputation for its global cross-platform measurement. Our partnership will drive growth for both companies, unique value for our panelists and broaden our capabilities.”
To lead this initiative, Lightspeed GMI has hired industry veteran Chris Fabber. Most recently serving as Senior Vice President, Sample Solutions at MRops, he also held various positions building at GFK Consumer Experiences North America, Panel Direct Online, InsightExpress, TNS and The NDP Group. In his new role as Vice President, Behavioral Panels, AMS, Fabber will oversee the operations relating to panel recruitment, installation and call center operations.
About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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