LIGHTSPEED GMI CAPS MILESTONE YEAR WITH EXPANSION OF SURVEY PROGRAMMING SERVICES
September 9, 2015
New QuestionArts Leadership Team to Accelerate Global Growth and Expansion
QuestionArts Delivers Enhanced Data Quality through Optimized Respondent Experience
Warren, NJ (September 9, 2015) –Marking one year as a unified brand, Lightspeed GMI today announced the global expansion of its survey programming platform, QuestionArts. Lightspeed GMI’s progressive research design techniques highlight a groundbreaking and award-winning year for the globally integrated research organization.
Led by Vice President of Innovation, Jon Puleston, QuestionArts recently expanded into all Lightspeed GMI’s operating markets. To power the rapid expansion of its industry-leading survey programming platform, Lightspeed GMI made additions to its survey design leadership team. Melissa Moxley, the newly appointed Global Product Lead, will direct the brand strategy and architecture. In addition, Steven Walsh was appointed Global Technology Lead. In his role, Walsh will manage the technical infrastructure and strategy behind QuestionArts.
“We are committed to having world-class survey programming in place to deliver our value proposition to the market as Lightspeed continues to scale and grow globally,” stated Puleston. “Both Melissa and Steven personify our company values with a passion for impact, while consistently advocating for our clients’ success. Through their leadership, we will continue to evolve our core offerings.”
Consistently recognized in the industry for innovation and quality, QuestionArts surveys utilize enhanced design methodologies and proprietary components, including branch logic, secure media testing, randomization, display logic, complex quotas and email triggers. All questions are designed by in-house experts to help clients reach respondents in an engaging and thought provoking way.
“As we accelerate adoption, our survey design portfolio unlocks new opportunities for our clients, while continuing to exemplify leading online marketing research techniques,” stated Moxley. “Investing in QuestionArts programming results in richer, higher quality of data and respondent engagement.”
Lightspeed GMI will be showcasing QuestionArts at a series of upcoming events and conferences. The company will be attending at MRMW Europe (September 15-17), ESOMAR Congress (September 27-30), Research & Results (October 28-29) and The Market Research Event (November 2-4). For continuous updates, follow Lightspeed GMI on Twitter (@LightspeedGMI) or #QuestionArts.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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