Jon Puleston Earned BIG MRS Best Impact through Application of Research Award for the Second Year Running

LONDON (July 8, 2015) — Jon Puleston, Lightspeed GMI’s Vice President of Innovation, along with TNS UK’s Managing Director, Amy Cashman, were honoured at the 2015 BIG Marketing Research Society (MRS) Conference. Winning the Best Impact through Application of Research award, Puleston and Cashman’s presentation detailed their human approach to the design of a Business to Business (B2B) banking research study and the impact it had on the quality of the feedback.

Taking learnings from the world of advertising, script writing and gaming to improve the design of the survey, business respondents were encourage to tell a story about how they grew and developed their businesses and their future aspirations. They took part in a psychometric test to evaluate the personality of their companies and were asked to take part in a game where they imagined how they would invest £1m in their own business. This creative approach to survey design resulted in a wide range of rich insights and positive feedback from the participants and established a template for a fresh new approach to conducting B2B surveys in the future.

This honor marks the second year in a row Puleston has received a BIG MRS Conference award. In 2014, he earned the same award for an interactive session he ran exploring the science of prediction.

Jon Puleston is Vice President of Innovation at Lightspeed GMI, a Kantar business, where he heads an international team called QuestionArts specializing in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design to companies around the world.

Over the last few years he and his team have published numerous papers winning 14 awards for their ground breaking work exploring survey design methodology and in particular for is work in the field of gamification of research. You can find out more on his blog

Amy Cashman serves as TNS UK’s Managing Director, Technology & Finance. She has worked in research for 16 years, across both consumer and business to business markets, latterly with particular emphasis on finance and technology clients. Her interest in numbers and human behaviour led her into a research career, where she has come to enjoy the opportunity it presents to interpret consumer actions in terms of how they can drive growth for businesses.

A graduate of the London School of Economics, Amy has worked in a number of research roles across agencies large and small, including a secondment in GlaxoSmithKline’s research department. Outside of work she enjoys good food and wine, socialising, skiing and spending time with her young family.

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit

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