Strategic New Hires in Brazil, Mexico

New Team to Drive Next Phase of Company’s Growth across Region

Warren, NJ (April 06, 2016) – In response to growing client demand, Lightspeed GMI announced the expansion of its Latin America (LatAm) business. With access to 5.5 million panelists around the world, Lightspeed GMI can now deliver targeted consumer research across Latin America.

Luis Martin Lightspeed GMI's Senior Account Director, LatAm
Luis Martin
Lightspeed GMI’s
Senior Account Director, LatAm

The company, which operates in more than 45 countries, established its LatAm headquarters in 2013. Since then, the rapid expansion of its regional portfolio required Lightspeed GMI to grow its LatAm capabilities and double its staff. Led by Luis Martin, Senior Account Director, and Account Director Benjamin Huston, the teams operate in Mexico City and São Paulo.

“As an emerging market, LatAm has been key to our globally integrated clients,” stated David Shanker, Chief Executive Officer, The Americas. “We’ve experienced tremendous business growth — sales in the region in Q1 2016 have exceeded expectations and are greatly outpacing last year’s performance. There is a sharp increase in demand from clients across this region who are turning to Lightspeed GMI to help them drive greater consumer understanding through deeper insights.”

With rapid growth in the region in Q1 2016, Lightspeed GMI LatAm adds Jose Vanderley, Senior Project Manager, to the team. He joins 2015 hires Omar Ávila Martinez, Project Manager and Mariana Zepeda Rada, Project Manager, as well as Simone Queiroz and Verónica Piñeirua Arriola both Senior Project Managers. Ramon Flores, Senior Project Manager, rounds out the LatAm team.

“Building an effective team is all about having the right people in the right place at the right time,” stated Chris Urinyi, Chief Operating Officer, The Americas. “Our new LatAm team gives Lightspeed GMI a competitive advantage; we’ve strengthened our business and created more opportunities to better serve our clients. Their combined experience will enhance our ability to provide value for our clients and our growing platform.”

To support this expansion, Lightspeed GMI introduced multilingual websites in both Spanish and Portuguese in late 2015. Lightspeed GMI will be attending ESOMAR Latin America 2016 from April 10-12. For more information, visit:

About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit

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