LIGHTSPEED GMI LAUNCHES QUICK TURN INSIGHTS TO DELIVER REAL RESULTS IN REAL TIME
March 24, 2015
Service Offers Consistent, Authentic Feedback in 24 Hours
Providing High Quality Insights from Engaged Consumers
WARREN, NJ (March 24, 2015) – Lightspeed GMI, a globally integrated research organization, unveiled its new Quick Turn Insights solution, an enhanced survey service that delivers quality, guaranteed results in 24 hours.
Launched at the ARF Re:Think 2015 conference in the United States, Quick Turn Insights draws on Lightspeed GMI’s expertise in survey programming and offers access to their fully vetted, engaged consumers for fast, reliable feedback. By allowing surveys to include additional features, such as digital media files and open end questions, Quick Turn Insights delivers a new way for clients to gather a wider range of survey results quickly and efficiently.
“The proliferation of mobile technology and social media has led to an increasingly connected world with instant interaction, instant results,” said David Shanker, Lightspeed’s Chief Executive Officer, The Americas. “Our clients asked us for a solution that would allow them to gather insights through a combination of survey questions and digital media – Quick Turn Insights delivers a distinctive way to connect them with consumers for today’s needs.”
“We continue to invest in Question Arts survey programming solutions that enable our panelists to respond quickly and easily on whatever device they are using,” stated Chris Urinyi, Chief Operating Officer, The Americas. “Our unique relationships with our highly engaged, deeply profiled panelists result in consistent, authentic feedback. We efficiently deliver the survey portion of research projects so clients can focus on other mission critical business.”
Bursts of Insights When You Need Them Most
Quick Turn Insights provides clients the ability to reach pre-screened consumers for fast turn-around projects. Through its Honesty Detector solution, Lightspeed GMI ensures only quality, engaged respondents enter studies. Quick Turn Insights offers:
• Question Arts scripting approach which is device and browser optimized
• Access to U.S. database of pre-screen panelists
• Ability to share media from their campaigns, and an option to ask consumers their exact opinions with an open-end question
• Turn-around time of 24 hours
• Five media/digital files allowed
• 500 respondents / 50+ % = IR
• 15 = maximum number of survey questions
About Lightspeed GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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