LIGHTSPEED GMI PRESENTING AT IIEX 2016
February 29, 2016
Alex Wheatley to Discuss the Impact of Survey Design on Honesty
Learn the Role Video Plays in Marketing Research with Frank Kelly
Explore the Challenges of Survey Design, Mobile Trends and Market Research Technologies at Booth #15
Warren, NJ (February 29, 2015) — Lightspeed GMI, an award-winning global digital data collection organization, will attend the 2016 Insight Innovation Exchange Europe (IIeX) conference in Amsterdam, The Netherlands. Hosted March 3-4, IIeX will focus on new thinking, new solutions, and new approaches from the most innovative marketing research leaders globally.
Lightspeed GMI will showcase its commitment to provide the most innovative solutions in the industry with two key event presentations.
- Alex Wheatley, Lightspeed GMI’s Research Innovator, will present Survey Confession: The Impact of Survey Design on Honesty on Thursday, March 3
- Frank Kelly, Lightspeed GMI’s Senior Vice President of Global Marketing and Strategy will present The Role of Video in Marketing Research on Friday, March 4
Lightspeed GMI leadership, including Jon Puleston, Vice President of Innovation, will be available at Booth #15 to discuss its diverse product and service portfolio. For continuous updates throughout the show, follow Lightspeed GMI on Twitter and the company’s blog. Attendees who wish to arrange a meeting with management are encouraged to contact Wiepke van der Wal.
ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 45 countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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